Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence

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European Journal of Marketing

ISSN: 0309-0566

Publication date: 15 November 2011

Abstract

Citation

Lee, M., Roux, D., Cherrier, H. and Cova, B. (2011), "Anti-consumption and consumer resistance: concepts, concerns, conflicts and convergence", European Journal of Marketing, Vol. 45 No. 11/12. https://doi.org/10.1108/ejm.2011.00745kaa.001

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Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited

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