TY  - JOUR
AB  - 
VL  - 42
IS  - 7/8
SN  - 0309-0566
DO  - 10.1108/ejm.2008.00742gaa.001
UR  - https://doi.org/10.1108/ejm.2008.00742gaa.001
PY  - 2008
Y1  - 2008/01/01
TI  - Marketing strategy Sponsored by European Journal of Marketing
T2  - European Journal of Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/24
ER  -