Facing Arab Women: Exploring Motivational Marketing Research in the Arab World

Evelenagh Maguire (University of Bahrain)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 December 2000

Abstract

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Citation

Maguire, E. (2000), "Facing Arab Women: Exploring Motivational Marketing Research in the Arab World", European Journal of Marketing, Vol. 34 No. 11/12, pp. 1414-1417. https://doi.org/10.1108/ejm.2000.34.11_12.1414.2

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Emerald Group Publishing Limited

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