Awards for Excellence

Citation

(2006), "Awards for Excellence", European Journal of Innovation Management, Vol. 9 No. 4. https://doi.org/10.1108/ejim.2006.22009daa.001

Awards for Excellence

Awards for Excellence

Outstanding paper European Journal of Innovation Management

"Adoption of behaviour: predicting success for major innovations"

David J. Langley and Nico PalsTNO Telecom, Groningen, The Netherlands

J. Roland OrttDelft University of Technology, Delft, The Netherlands

Purpose – The goal of this paper is to show that memetics is particularly useful to predict the adoption of major innovations. Design/methodology/approach – Describes how TNO Telecom, an applied research institute in The Netherlands, adopted the theory of memetics to develop an instrument that predicts the adoption of major innovations. Explains and defines relevant aspects of this focus.Findings – Initial results are encouraging and suggest that the approach may provide qualitatively better results than the existing methods when applied to major innovations.Originality/value – Describes for the first time how the theory of memetics can be used to gain a real insight into the market adoption of major innovations as well as to focus and optimise product development.

Keywords:Behaviour, Forecasting, Product innovation, The Netherlands

www.emeraldinsight.com/10.1108/14601060510578574

This article originally appeared in Volume 8 Number 1, 2005, pp. 56-78, of European Journal of Innovation Management, Editor: Pervaiz K. Ahmed

www.emeraldinsight.com/authors

Highly commended papers

European Journal of Innovation Management

''Immobility of tacit knowledge and the displacement of the locus of innovation''Ali YakhlefVol. 8 No. 2, 2005

''Knowledge-processing capabilities and innovative performance: an empirical study''Ari JantunenVol. 8 No. 3, 2005

''Status, role and satisfaction among development engineers''Barbara Bigliardi, Alberto Petroni and Alberto Ivo DormioVol. 8 No. 4, 2005