Green innovation and performance: moderation analyses from Thailand
European Journal of Innovation Management
ISSN: 1460-1060
Article publication date: 3 January 2019
Issue publication date: 17 May 2019
Abstract
Purpose
The purpose of this paper is to investigate the influence of green product innovation performance (GPIP) on a firm’s financial performance (i.e. a firm’s profitability and risk). In addition, it has adopted the resource-based view and contingency theory to explore how GPIP and a firm’s financial performance relationship is manifested when subject to the moderating role of a firm’s market resource intensity and certain environmental factors, such as technological turbulence and market turbulence.
Design/methodology/approach
Data were collected from 202 publicly listed Thai manufacturing firms. This research has used hierarchical regression analyses to empirically test the proposed research hypotheses.
Findings
The findings reveal that GPIP exerts a significant influence on a firm’s financial performance, i.e. higher the GPIP, higher the firm’s profitability and lower the firm’s financial risk. Moreover, findings support the theoretical assertions that the higher level of market resource intensity, market turbulence and technological turbulence further strengthens GPIP and a firm’s financial performance relationship.
Originality/value
By considering the independent moderating role of market resource intensity, market turbulence and technological turbulence, this research has contributed to reconcile the previously disparate findings regarding the GPIP and a firm’s financial performance relationship. Moreover, this research has highlighted the role of the essential moderators that business managers must understand and adjust to capitalize on and achieve superior financial performance.
Keywords
Acknowledgements
The authors are thankful to Dr Mir Dost for his help to improve earlier version of the manuscript.
Citation
Tariq, A., Badir, Y. and Chonglerttham, S. (2019), "Green innovation and performance: moderation analyses from Thailand", European Journal of Innovation Management, Vol. 22 No. 3, pp. 446-467. https://doi.org/10.1108/EJIM-07-2018-0148
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited