To read this content please select one of the options below:

Nexus among green entrepreneurship orientation, green ambidexterity innovation, green technological turbulence and green performance: moderated-mediation evidence from Malaysian manufacturing SMEs

Mohammad Imtiaz Hossain (Faculty of Management, Multimedia University – Cyberjaya Campus, Cyberjaya, Malaysia)
Tze San Ong (School of Business and Economics, Universiti Putra Malaysia, Serdang, Malaysia) (Department of Business Administration, Daffodil International University, Dhaka, Bangladesh)
Yasmin Jamadar (BRAC Business School, Brac University, Dhaka, Bangladesh)
Boon Heng Teh (Faculty of Management, Multimedia University – Cyberjaya Campus, Cyberjaya, Malaysia)
Ariful Islam (Sunway Business School (AACSB), Sunway University, Petaling Jaya, Malaysia)

European Journal of Innovation Management

ISSN: 1460-1060

Article publication date: 27 September 2024

300

Abstract

Purpose

Amidst the challenges of globalisation and rapid technological advancements, small and medium-sized enterprises (SMEs) in the manufacturing sector are increasingly adopting smart manufacturing practices. Manufacturing SMEs in Malaysia encounter difficulties ensuring sustainability performance and maintaining green ambidexterity innovation (GAI), constrained by limited resources and other barriers. However, academic exploration of these challenges remains limited, particularly within the context of Malaysian SMEs. Thus, based on the natural-resource-based view (NRBV), contingency theory (CT) and ambidexterity paradigm, the goal of this study is to examine the influence of green entrepreneurship orientation (GEO) on corporate green performance (CGP) with the mediation of GAI and moderation of green technological turbulence (GTT) in Malaysian manufacturing SMEs.

Design/methodology/approach

This study follows a quantitative method, positivism paradigm, cross-sectional time horizon and structured questionnaire survey. In total, 313 validated responses from Malaysian manufacturing SMEs are analysed using partial least squares—structural equation modelling (PLS-SEM).

Findings

The empirical results reveal a positive relationship among GEO, GAI and CGP. Moreover, GAI partially mediates between GEO and CGP. However, GTT did not moderate the GEO-CGP and GEO-GAI associations in the Malaysian manufacturing SMEs context.

Originality/value

The findings of this research offer significant insights for academia, policymakers, entrepreneurs, manufacturing management and pertinent stakeholders in developing green manufacturing firms concerning the balance of exploitation and exploration endeavours within the context of an uncertain and volatile industry landscape while simultaneously promoting GEO, GTT and CGP.

Keywords

Acknowledgements

This project is funded by Universiti Putra Malaysia research grant (No: GP-GPB/2022/9716300).

Citation

Hossain, M.I., Ong, T.S., Jamadar, Y., Teh, B.H. and Islam, A. (2024), "Nexus among green entrepreneurship orientation, green ambidexterity innovation, green technological turbulence and green performance: moderated-mediation evidence from Malaysian manufacturing SMEs", European Journal of Innovation Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/EJIM-04-2024-0495

Publisher

:

Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

Related articles