Weekend Works: Junkart at a crossroads
Publication date: 20 June 2018
Abstract
Subject area
Entrepreneurship.
Study level/applicability
Undergraduate/postgraduate students in Management.
Case overview
This case concerns the startup, Weekendworks Private Limited and their flagship service – Junkart – which aims to solve waste management issues in Delhi, India. Using recent technological improvements, the co-founders have developed a business model that connects customers/scrap owners and the vendors/Kabadiwalas. The case is focused on their entrepreneurial journey and the critical social issues that their dream aims to solve. It also focuses on displaying the strategic issues faced by an entrepreneur working in the informal sector of waste management and the entrepreneurial dilemma of a social entrepreneur.
Expected learning outcomes
The case can be used in both undergraduate and postgraduate programs. The students should develop an entrepreneurial mindset by learning key entrepreneurial traits; develop an ability to recognize an entrepreneurial opportunity especially in the context of social entrepreneurship; recognize entrepreneurial processes and outcomes in real-world situations; and understand entrepreneurship within a set of practical frameworks and concepts.
Supplementary materials
Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.
Subject code
CSS 3: Entrepreneurship.
Keywords
Acknowledgements
Disclaimer. This case is written solely for educational purposes and is not intended to represent successful or unsuccessful managerial decision-making. The authors may have disguised names; financial and other recognizable information to protect confidentiality.
Citation
Banerjee, T.S. and Kataria, E. (2018), "Weekend Works: Junkart at a crossroads", , Vol. 8 No. 2. https://doi.org/10.1108/EEMCS-12-2016-0233
Publisher
:Emerald Publishing Limited
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