Doing Business with China


European Business Review

ISSN: 0955-534X

Article publication date: 1 June 2000




Reuvid, J. and Yong, L. (2000), "Doing Business with China", European Business Review, Vol. 12 No. 3.



Emerald Group Publishing Limited

Copyright © 2000, MCB UP Limited

Doing Business with China

Jonathan Reuvid and Li YongKogan PageJanuary 2000650 pp.0 7494 3152 0£80.00 paperback A4

Keywords China, Economy, Investment

Published to coincide with the 50th anniversary of the People's Republic of China, this unique and timely guide to business practice, trading and investment opportunity is the definitive reference source for any international corporation.

In addition to detailed economic and trade statistics, there is a mass of invaluable information on the country's foreign trade activity, business start-ups in China, joint ventures and market research.

It also includes advice on such matters as business relationships and the impact of Chinese cultural values on them, plus useful historical information on the development and reform of state-owned enterprises.

This third edition of Doing Business with China brings the rapidly changing environment in China completely up to date. It describes the opportunities and pitfalls in this complex but rewarding market and should serve to strengthen the economic ties between Europe and China, which are flourishing and promise even more in the future.

Divided into seven chapters, detailed contents include:

  • Part one: China's economy and business administration system

  • Part two: China's foreign trade

  • Part three: Foreign company operations in China

  • Part four: Sino-western joint ventures

  • Part five: Investment banking and China's capital markets

  • Part six: Areas of opportunity

  • Part seven: Surveys of selected Chinese industries

  • General appendices.

China's businesses are being given more opportunities to stand alone, and to flourish. The European Commission has put such emphasis on China's entry into the World Trade Organisation as the benefits for China and the rest of the world are clear. China's full membership of the multilateral trading regime would open up the markets of the world, in return for opening up at home.

About the editors

Jonathan Reuvid was engaged in the development of joint ventures in Northern China. In this third edition, he again collaborates with Li Yong, Managing Director of the centre for Market and Trade Development at the Ministry of Foreign Trade and Economic Co-operation in Beijng.

For further information, to request a review copy, or to interview the author please contact Lara Bull, Tel: (0) 171 278 0433, Fax: (0) 171 837 6348 or E-mail:

Available from all good book shops or direct from the publisher at: Kogan Page, 120 Pentonville Road, London N19JN. Tel: (0)1903 828800; Fax: (0) 171 837 6348; E-mail: or order on-line at

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