Distribution in a most un‐Common Market: The problems of going into Europe

Abstract

In many ways the Common Market is most uncommon; national tastes, marketing methods, and of course distribution techniques are all very different. This article looks particularly at some of the features of the distribution scene on the continent, at the distribution problems facing the UK. company thinking of “going European”, and at some technical features in Holland and Denmark in particular. It is based on a discursive interview between RDM and consultants from Modern Materials Management Ltd., one of the country's largest consultancy groups.

Citation

(1975), "Distribution in a most un‐Common Market: The problems of going into Europe", Retail and Distribution Management, Vol. 3 No. 6, pp. 50-52. https://doi.org/10.1108/eb060398