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Executive Courage Across Cultures: An Organizational Perspective

Mahmoud M. Yasin (Assistant Professor in the Department of Management and Marketing at East Tennessee State University, Johnson City, Tennessee)
Ronald F. Green (Assistant Professor in the Department of Management and Marketing at East Tennessee State University, Johnson City, Tennessee)
Tom Zimmerer (Professor in the Department of Management at Clemson University, Clemson, South Carolina)

International Journal of Commerce and Management

ISSN: 1056-9219

Article publication date: 1 January 1992

Abstract

Executive courage is an important cultural variable that influences the survival of a business organization in an increasingly competitive global business environment. This study presents the results of an empirical cross‐cultural investigation of executive courage. Forty American and 29 Arab executives participated in the study. Nine hypotheses were tested. Results indicated that the two samples exhibited significant differences with regard to their perceptions of the dimensions of executive courage, the role of executive courage in today's business organization, the relative importance of personal growth and personal courage, and the interaction between executive courage and the organizational reward system. It is concluded that executive courage is a positive cross‐cultural force, deserving careful consideration by researchers and practitioners. It is also concluded that business organizations can best serve their need for survival by rewarding those who seek to do the right things, rather than those who do the expected things right.

Citation

Yasin, M.M., Green, R.F. and Zimmerer, T. (1992), "Executive Courage Across Cultures: An Organizational Perspective", International Journal of Commerce and Management, Vol. 2 No. 1/2, pp. 75-87. https://doi.org/10.1108/eb060306

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited