The 10 Keys to New Product Success
Craig R. Stokely
(Founder of The Stokely Partnership Inc., a Wayne, IL‐based consulting firm)
256
Abstract
Consider these 10 keys to creating and nurturing a culture that will provide a continuous flow of new products.
Citation
Stokely, C.R. (2003), "The 10 Keys to New Product Success", Handbook of Business Strategy, Vol. 4 No. 1, pp. 395-398. https://doi.org/10.1108/eb060295
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited