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Web Analysis from Clickstream to Customer

Scott Cotter (Vice president, marketing for Visual Insights)

Handbook of Business Strategy

ISSN: 1077-5730

Article publication date: 1 January 2003

265

Abstract

Avoid becoming another CRM casualty by adopting an ROI‐based customer analytics strategy.

Citation

Cotter, S. (2003), "Web Analysis from Clickstream to Customer", Handbook of Business Strategy, Vol. 4 No. 1, pp. 389-394. https://doi.org/10.1108/eb060294

Publisher

:

MCB UP Ltd

Copyright © 2003, MCB UP Limited

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