TY  - JOUR
AB  - Develop an “experience” brand that takes missions out of boardrooms and puts them into the hands of front‐line employees.
VL  - 4
IS  - 1
SN  - 1077-5730
DO  - 10.1108/eb060293
UR  - https://doi.org/10.1108/eb060293
AU  - Carlaw Peggy
AU  - Friedmann Kurt
PY  - 2003
Y1  - 2003/01/01
TI  - Out of the Boardroom and Into Practice: From Mission to CRM
T2  - Handbook of Business Strategy
PB  - MCB UP Ltd
SP  - 383
EP  - 388
Y2  - 2024/05/12
ER  -