TY  - JOUR
AB  - Here are a few lessons on realizing brand efficiencies in tough times.
VL  - 4
IS  - 1
SN  - 1077-5730
DO  - 10.1108/eb060289
UR  - https://doi.org/10.1108/eb060289
AU  - Birdsall Connie
PY  - 2003
Y1  - 2003/01/01
TI  - Keeping Your Brand Fit When Times Are Tough
T2  - Handbook of Business Strategy
PB  - MCB UP Ltd
SP  - 356
EP  - 361
Y2  - 2024/04/24
ER  -