Keeping Your Brand Fit When Times Are Tough
Connie Birdsall
(Senior partner at Lippincott & Margulies. She is based in the firm's New York City office)
326
Abstract
Here are a few lessons on realizing brand efficiencies in tough times.
Citation
Birdsall, C. (2003), "Keeping Your Brand Fit When Times Are Tough", Handbook of Business Strategy, Vol. 4 No. 1, pp. 356-361. https://doi.org/10.1108/eb060289
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited