Hard Metrics, Soft Design
Karen Donoghue
(Serves on the Executive Board of Directors of the MIT Enterprise Forum of Cambridge)
94
Abstract
Whether launching new e‐business or managing current e‐business, drive profitability through the user experience.
Citation
Donoghue, K. (2003), "Hard Metrics, Soft Design", Handbook of Business Strategy, Vol. 4 No. 1, pp. 315-319. https://doi.org/10.1108/eb060284
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited