TY - JOUR AB - A strategy that doesn't fit the organizational culture will fail in the long term—and too many CEOs don't understand their own firms' cultures. VL - 4 IS - 1 SN - 1077-5730 DO - 10.1108/eb060266 UR - https://doi.org/10.1108/eb060266 AU - Schneider William E. PY - 2003 Y1 - 2003/01/01 TI - Why Strategies Fall Apart: The CEO/Culture Disconnect T2 - Handbook of Business Strategy PB - MCB UP Ltd SP - 174 EP - 180 Y2 - 2024/05/09 ER -