TY  - JOUR
AB  - Game Theory has become an integral part of the business school curriculum, but the popular business press ignores it. Here's a crash course.
VL  - 4
IS  - 1
SN  - 1077-5730
DO  - 10.1108/eb060252
UR  - https://doi.org/10.1108/eb060252
AU  - McGowan Richard A.
AU  - Mahon John F.
PY  - 2003
Y1  - 2003/01/01
TI  - Strategies for Playing the Business and Societal Game
T2  - Handbook of Business Strategy
PB  - MCB UP Ltd
SP  - 82
EP  - 91
Y2  - 2024/04/19
ER  -