TY  - JOUR
AB  - A good strategy has a clear strategic bet, one that you can articulate so that everyone understands.
VL  - 4
IS  - 1
SN  - 1077-5730
DO  - 10.1108/eb060249
UR  - https://doi.org/10.1108/eb060249
AU  - Hansen Fred
AU  - Smith Michele
PY  - 2003
Y1  - 2003/01/01
TI  - How to Place Your Strategic Bet
T2  - Handbook of Business Strategy
PB  - MCB UP Ltd
SP  - 54
EP  - 64
Y2  - 2024/04/25
ER  -