How to Place Your Strategic Bet
Fred Hansen
(Principal of Minneapolis‐based Applied Strategic Technologies)
Michele Smith
(Principal at Applied Strategic Technologies)
230
Abstract
A good strategy has a clear strategic bet, one that you can articulate so that everyone understands.
Citation
Hansen, F. and Smith, M. (2003), "How to Place Your Strategic Bet", Handbook of Business Strategy, Vol. 4 No. 1, pp. 54-64. https://doi.org/10.1108/eb060249
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited