Transformative Strategic Planning
Paul Cooperstein
(CEO of Strategic Intervention Associates, Inc.)
Bart Barthelemy
(Has been a consultant to dozens of aerospace organizations)
403
Abstract
Strategic planning isn't just about making up a to‐do list Here's a planning process that can transform an organization's culture.
Citation
Cooperstein, P. and Barthelemy, B. (2003), "Transformative Strategic Planning", Handbook of Business Strategy, Vol. 4 No. 1, pp. 41-47. https://doi.org/10.1108/eb060247
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited