Futurists' Fallacies: Common Errors in Long‐Range Planning
Patrick B. Marren
(Consultant on long‐range planning and strategy)
977
Abstract
Why do respected planners so often fail to predict seismic events? Here are some reasons, and a better way to plan: scenario planning.
Citation
Marren, P.B. (2003), "Futurists' Fallacies: Common Errors in Long‐Range Planning", Handbook of Business Strategy, Vol. 4 No. 1, pp. 22-40. https://doi.org/10.1108/eb060246
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited