The Dynamics and Economics of Channel Marketing Systems
Frank Lynn
(Chairman and founder of Frank Lynn & Associates, Inc., a Chicago‐based international consulting firm)
746
Abstract
Understanding the economics and dynamics of channel marketing systems is the keystone to implementing successful channel marketing strategies.
Citation
Lynn, F. (2000), "The Dynamics and Economics of Channel Marketing Systems", Handbook of Business Strategy, Vol. 1 No. 1, pp. 349-361. https://doi.org/10.1108/eb060240
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited