STRATEGIC PLANNING: The Real Meaning of Strategy
Robert Jonas
(President of Strategy International, a management consulting firm specializing in globally focused strategic planning and international business development with an emphasis in supply‐chain management)
4369
Abstract
Strategy has become a catch‐all term in today's business world. It's time to rediscover the basics of what strategy is and isn't.
Citation
Jonas, R. (2000), "STRATEGIC PLANNING: The Real Meaning of Strategy", Handbook of Business Strategy, Vol. 1 No. 1, pp. 141-143. https://doi.org/10.1108/eb060215
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited