An Atlas for Knowledge Innovation
Debra M. Amidon
(Chairman and CEO of ENTOVATION International, Ltd. (Wilmington, MA)—a global innovation research and consulting network linking 60 countries throughout the world)
Darius Mahdjoubi
(Industrial consultant for DMA based in Toronto, Canada)
201
Abstract
To migrate from traditional business planning, which confines itself to analyzing the current situation, to planning an innovation strategy, which incorporates innovation and uncertainty, you need more than a map—you need an atlas.
Citation
Amidon, D.M. and Mahdjoubi, D. (2000), "An Atlas for Knowledge Innovation", Handbook of Business Strategy, Vol. 1 No. 1, pp. 95-110. https://doi.org/10.1108/eb060211
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited