Successful E‐Commerce: Achieving Synergy
Karen A. Berger
(Associate professor and undergraduate program chair of the Marketing Department, Lubin School of Business, Pace University)
Jeanine Meyer
(Associate professor of Information Systems, School of Computer Science and Information Systems, Pace University)
160
Abstract
There's more to running a Web page than creating its design and choosing its color. You must address consumer and business behavior issues as well.
Citation
Berger, K.A. and Meyer, J. (2000), "Successful E‐Commerce: Achieving Synergy", Handbook of Business Strategy, Vol. 1 No. 1, pp. 45-49. https://doi.org/10.1108/eb060203
Publisher
:MCB UP Ltd
Copyright © 2000, MCB UP Limited