TY  - JOUR
AB  - It is generally accepted that a product life cycle is typically a continuum from introduction to termination of a product. The term product could include either a product or service. The earliest applications of the product life cycle concept were in fashion merchandising but it has gained acceptance in almost all areas of product management.
VL  - 2
IS  - 1
SN  - 1059-5422
DO  - 10.1108/eb060155
UR  - https://doi.org/10.1108/eb060155
AU  - Barbee Cliff
AU  - Eckles Robert W.
PY  - 1992
Y1  - 1992/01/01
TI  - PRODUCT MODIFICATION MANAGEMENT
T2  - Competitiveness Review: An International Business Journal
PB  - MCB UP Ltd
SP  - 8
EP  - 9
Y2  - 2024/04/19
ER  -