TY  - JOUR
AB  - Foreign businessmen frequently carry preconceivedideas with them to Japan. Such ideas can result in disastrous consequences when applied to business in that country. If your company's strategy calls for doing business in Japan, here are ten “maxims” that could affect the long‐term success of your plans. They should be carefully considered before going into a meeting with Japanese customers or partners.
VL  - 12
IS  - 1
SN  - 0275-6668
DO  - 10.1108/eb060096
UR  - https://doi.org/10.1108/eb060096
AU  - Miller Peter D.
PY  - 1991
Y1  - 1991/01/01
TI  - Getting Ready for Japan: What Not to Do
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 32
EP  - 35
Y2  - 2024/04/25
ER  -