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Getting Ready for Japan: What Not to Do

Journal of Business Strategy

ISSN: 0275-6668

Article publication date: 1 January 1991


Foreign businessmen frequently carry preconceived ideas with them to Japan. Such ideas can result in disastrous consequences when applied to business in that country. If your company's strategy calls for doing business in Japan, here are ten “maxims” that could affect the long‐term success of your plans. They should be carefully considered before going into a meeting with Japanese customers or partners.


Miller, P.D. (1991), "Getting Ready for Japan: What Not to Do", Journal of Business Strategy, Vol. 12 No. 1, pp. 32-35.




Copyright © 1991, MCB UP Limited