Why Some Strategic Alliances Succeed and Others Fail
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Abstract
A key competitive precondition for any organization involved in any of today's multinational businesses is speed and pace in implementing strategies. Although one's organization may offer superior products or services today, it may quickly lag behind its competitors if it is not adept at implementing critical decisions.
Citation
Lorange, P. and Roos, J. (1991), "Why Some Strategic Alliances Succeed and Others Fail", Journal of Business Strategy, Vol. 12 No. 1, pp. 25-30. https://doi.org/10.1108/eb060095
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited