Exposing Four Myths of Strategic Planning
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Abstract
How do you assess the quality of your planning tools? One approach is to look at the validity of the assumptions underlying them. Some of the most basic assumptions of planners are no longer valid; reexamining strategic myths helps ferret out those tools that need updating.
Citation
Hiam, A. (1990), "Exposing Four Myths of Strategic Planning", Journal of Business Strategy, Vol. 11 No. 5, pp. 23-28. https://doi.org/10.1108/eb060082
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited