TY  - JOUR
AB  - Segmenting a market by developing a specific product for each niche has proven to be a strategy that can increase the odds for success. It has worked well for the Gillette Company, especially in its major profit margin category: razors and blades.
VL  - 11
IS  - 5
SN  - 0275-6668
DO  - 10.1108/eb060080
UR  - https://doi.org/10.1108/eb060080
AU  - Phillips Derwyn F.
PY  - 1990
Y1  - 1990/01/01
TI  - Product Development: Where Planning and Marketing Meet
T2  - Journal of Business Strategy
PB  - MCB UP Ltd
SP  - 13
EP  - 16
Y2  - 2024/04/23
ER  -