TY - JOUR AB - In an era of increasingly intense global competition, minimizing time to market has become key to corporate success. Casio, the Japanese consumer electronics company, has based its entire strategy on a continuing stream of new product introductions. Similarly, given the rapaciousness of corporate raiders, maximizing operational effectiveness is essential to corporate survival. Prime Computer, Jaguar, and a host of others have learned that lesson in exceedingly painful fashion. VL - 11 IS - 4 SN - 0275-6668 DO - 10.1108/eb060070 UR - https://doi.org/10.1108/eb060070 AU - Russel Craig S. PY - 1990 Y1 - 1990/01/01 TI - How to Enhance Customer Connections T2 - Journal of Business Strategy PB - MCB UP Ltd SP - 22 EP - 26 Y2 - 2024/04/19 ER -