Benefits galore from DPP

Abstract

Benefits arising from the intelligent application of Direct Product Profitability (DPP) to the Boots operation have been substantial. They are using the system in at least a dozen ways; they are constantly making new discoveries about products, finding out where the profit comes from, and identifying loss‐making ranges.

Citation

Alexander, J. (1988), "Benefits galore from DPP", Retail and Distribution Management, Vol. 16 No. 5, pp. 14-17. https://doi.org/10.1108/eb059979