The compact disc experience

Abstract

When Theodore Levitt discussed how firms respond to the question “what business are we in?”, he highlighted the myopic perceptions of some because they viewed their business as “running a railroad” or “making films” — rather than being “in the transport or entertainment market”.

Citation

Nuttall, P. and Evans, M. (1988), "The compact disc experience", Retail and Distribution Management, Vol. 16 No. 5, pp. 8-13. https://doi.org/10.1108/eb059978