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Switzerland and her tourist trade

The Tourist Review

ISSN: 0251-3102

Article publication date: 1 January 1962

127

Abstract

This paper starts by putting an end to an illusion: namely, that Switzerland's wealth lies primarily in tourism and that Swiss people are mostly composed of hotel porters, of peasants and shepherds dressed up in alpine costumes, blowing the alphorn or yodelling the whole day through. This picturesque way of life belongs definitely to the past.

Citation

Krapf, K. (1962), "Switzerland and her tourist trade", The Tourist Review, Vol. 17 No. 1, pp. 8-12. https://doi.org/10.1108/eb059880

Publisher

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MCB UP Ltd

Copyright © 1962, MCB UP Limited

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