TY - JOUR AB - Most tourist experts agree that travel is a two‐way business as an international trade. While every country is anxious to increase its exports, it is in fact equally important to think about imports. The Tourist Review has published a number of interesting articles about tourist promotion and, together with other journals, has given a great deal of information on tourism as an export. This article, however, deals with Britain as a tourist market. It is written in the hope that tourist experts in other countries will from time to time report on their national travel market and so increase the fund of knowledge of the method and technique in developing world travel. VL - 5 IS - 3 SN - 0251-3102 DO - 10.1108/eb059668 UR - https://doi.org/10.1108/eb059668 AU - Kershaw A.G. AU - Lickerish L.J. PY - 1950 Y1 - 1950/01/01 TI - The British tourist market T2 - The Tourist Review PB - MCB UP Ltd SP - 121 EP - 123 Y2 - 2024/04/19 ER -