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Travel advertising expenditures in the United States

Dr. Alfred Bernhard (Philadelphia (U.S.A.))

The Tourist Review

ISSN: 0251-3102

Publication date: 1 January 1950

Abstract

Americans strongly believe in the competitive nature of life in general and business especially. As a result of this opinion advertising has become omnipotent. Goods and services which are not heavily advertised will never succeed in creating a national market and a lasting demand.

Citation

Bernhard, A. (1950), "Travel advertising expenditures in the United States", The Tourist Review, Vol. 5 No. 1, pp. 13-14. https://doi.org/10.1108/eb059654

Publisher

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MCB UP Ltd

Copyright © 1950, MCB UP Limited