Employing the uniqueness factor

Abstract

To successfully ride out the stormy recession, a company needs to sustain its competitive advantage. A major part of this is due to the inclusion of ‘factor X’ — that indefinable and thus difficult to imitate ingredient that keeps you one step ahead.

Citation

Ashton, C. (1993), "Employing the uniqueness factor", The TQM Magazine, Vol. 5 No. 1. https://doi.org/10.1108/eb059542