TY - JOUR AB - Many companies have become all fired up about TQM, only to find themselves disappointed with the results. The author has identified nine key reasons for their apparent failure. VL - 4 IS - 4 SN - 0954-478X DO - 10.1108/eb059535 UR - https://doi.org/10.1108/eb059535 AU - McDonald John PY - 1992 Y1 - 1992/01/01 TI - Reasons for failure T2 - The TQM Magazine PB - MCB UP Ltd Y2 - 2024/04/24 ER -