Profit by design
Keith Nicholls
(CIM Marketing Manager, Digital Equipment Co Ltd)
69
Abstract
Digital Equipment is increasing its competitive edge by focusing its quality investment at the design stage. Its goal is to produce products that are less costly, on‐time and, more importantly, geared towards the customers' needs.
Citation
Nicholls, K. (1991), "Profit by design", The TQM Magazine, Vol. 3 No. 2. https://doi.org/10.1108/eb059523
Publisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited