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Profit by design

Keith Nicholls (CIM Marketing Manager, Digital Equipment Co Ltd)

The TQM Magazine

ISSN: 0954-478X

Article publication date: 1 February 1991

Abstract

Digital Equipment is increasing its competitive edge by focusing its quality investment at the design stage. Its goal is to produce products that are less costly, on‐time and, more importantly, geared towards the customers' needs.

Citation

Nicholls, K. (1991), "Profit by design", The TQM Magazine, Vol. 3 No. 2. https://doi.org/10.1108/eb059523

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited