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World‐class quality

James Houghton (Chairman, Corning Inc)

The TQM Magazine

ISSN: 0954-478X

Article publication date: 1 January 1991

Abstract

The aim of quality is meeting your customer's requirements. With its six point strategy, however, Corning is aiming to go beyond that and ‘delight’ its customers.

Citation

Houghton, J. (1991), "World‐class quality", The TQM Magazine, Vol. 3 No. 1. https://doi.org/10.1108/eb059512

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited