TY  - JOUR
AB  - Becoming a world‐class manufacturer is a major goal for many companies. In fact, many business leaders believe it is a requirement for survival. Richard Schonberger, the American guru who brought the world‐class concept to the West, now has something new to say on the subject. During the 1990s, world‐class quality will be achieved by treating the customer like a king.
VL  - 3
IS  - 1
SN  - 0954-478X
DO  - 10.1108/eb059511
UR  - https://doi.org/10.1108/eb059511
AU  - Lee‐Mortimer Andrew
PY  - 1991
Y1  - 1991/01/01
TI  - The customer is King
T2  - The TQM Magazine
PB  - MCB UP Ltd
Y2  - 2024/04/27
ER  -