The customer is King

Abstract

Becoming a world‐class manufacturer is a major goal for many companies. In fact, many business leaders believe it is a requirement for survival. Richard Schonberger, the American guru who brought the world‐class concept to the West, now has something new to say on the subject. During the 1990s, world‐class quality will be achieved by treating the customer like a king.

Citation

Lee‐Mortimer, A. (1991), "The customer is King", The TQM Magazine, Vol. 3 No. 1. https://doi.org/10.1108/eb059511