TY  - JOUR
AB  - In this article The TQM Magazine profiles the 1990 US Malcolm Baldrige winners. All four winners, Federal Express, Cadillac, IBM Rochester, and Wallace, have one common goal — increasing customer satisfaction.
VL  - 3
IS  - 1
SN  - 0954-478X
DO  - 10.1108/eb059509
UR  - https://doi.org/10.1108/eb059509
PY  - 1991
Y1  - 1991/01/01
TI  - Quality US winners
T2  - The TQM Magazine
PB  - MCB UP Ltd
Y2  - 2024/04/25
ER  -