German companies react to TQM
Professor Klaus j. Zink
(University of Kaiserslautern)
Rolf Schildknect
(University of Kaiserslautern)
84
Abstract
For many years the technical quality of German products has given them a competitive edge in international markets. However, as more and more companies adopt Total Quality strategies the ‘Made in West Germany’ label has decreased in stature. A recent survey highlights the growing importance of TQM to German companies.
Citation
Zink, K.j. and Schildknect, R. (1990), "German companies react to TQM", The TQM Magazine, Vol. 2 No. 5. https://doi.org/10.1108/eb059498
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited