Managing quality across cultures

Abstract

How does a company of 1,800 employees located at eight manufacturing sites and 15 sales offices throughout Europe overcome language barriers, national cultures and different business practices to achieve the competitive edge? The answer, according to Gerard J. van den Akker, group vice president and CEO of Avery Materials Group Europe, can be summed up in one word — Quality!

Citation

van den Akker, G.J. (1989), "Managing quality across cultures", The TQM Magazine, Vol. 1 No. 4. https://doi.org/10.1108/eb059477