A major new information campaign aimed at consumers and health professionals has recently been launched by the National Dairy Council. The campaign, called “Making Sense of Food”, is the direct result of a nationwide survey undertaken by MORI on behalf of the NDC and carried out among a representative sample of 2,000 adults, health professionals (GPs and practice nurses) and teenagers. The survey illustrates public confusion, scepticism and lack of detailed understanding of some aspects of food and nutrition in relation to health, demonstrating the need for a clear communications programme. Overall, people are aware of the healthy eating messages but are often unable to translate this advice into appropriate food choices.
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