CEREAL BARS
Vince Mitchell
(Lecturer in marketing at the Manchester School of Management, UMIST)
Pari Boustani
(Researcher at the Manchester School of Management, UMIST)
184
Abstract
The increasing interest in health foods over the past decade has seen a corresponding growth in cereal bars. Consumer health awareness is helping to radically change the nation's eating habits; but how well do products in the health food market live up to expectations? Does the media portray a better nutritional value than these products warrant? Here we report the results of a pilot study which aimed to answer these questions in the cereal bar market.
Citation
Mitchell, V. and Boustani, P. (1990), "CEREAL BARS", Nutrition & Food Science, Vol. 90 No. 6, pp. 20-21. https://doi.org/10.1108/eb059327
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited