THE PSYCHOLOGY OF FOOD CHOICE
Richard Shepherd
(Institute of Food Research, Reading)
1172
Abstract
At the Institute of Food Research in Reading a new Department of Food Acceptability was formed in April 1989. This includes sections investigating sensory responses to foods, food appearance and flavour chemistry. There is also a section devoted to investigating the reasons for people's choice of foods, that is, the psychology of food choice.
Citation
Shepherd, R. (1990), "THE PSYCHOLOGY OF FOOD CHOICE", Nutrition & Food Science, Vol. 90 No. 3, pp. 2-4. https://doi.org/10.1108/eb059291
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited